For more than three decades the UAE’s outdoor-living scene has evolved—and few companies have driven that evolution like XTERIOR. With its roots firmly planted in the region, XTERIOR has grown into the UAE’s iconic, pioneering agency specialising in high-end landscape, swimming-pool, and exterior-technology solutions. Today, from the villas of The Palm Jumeirah to the estates of Emirates Hills and the exclusive enclaves of Hidd Al Saadiyat, XTERIOR is synonymous with turnkey luxury outdoor living – designed, engineered and installed entirely right here in the UAE.
Award-Winning At Every Turn
Recognition has followed the company’s journey. Between 2019 and 2024, XTERIOR has earned six Gold and Silver awards from the Swimming Pool & Allied Trades Association (SPATA) (UK) for “Best Swimming Pool Company Worldwide”. In 2020, the firm also received a top prize from the UAE Business Awards as “Best Swimming Pool & Landscaping Company”.
What these numbers mean is simple: XTERIOR is not just competing locally, but globally—and winning. These international accolades underscore the quality, innovation and depth of expertise packed into every project.
Specialists for Every Facet of Outdoor Luxury
What sets XTERIOR apart is more than the trophy shelf – it’s the fact that they offer a full-spectrum, turnkey solution. From concept and consultation to design, engineering, manufacturing in the UAE and installation, every step is handled in-house. Their team comprises specialists in:
- Landscape design & hardscape construction – preparing ground, specifying premium materials and creating sweeping outdoor compositions with softscape designs and botanical artistry.
- Swimming pool engineering & premium features – from lagoon pools and movable floors to zip pool cover systems and ultra-low-chlorine “swim in drinking water” solutions.
- Outdoor technology & wellness – integrated lighting, fire and water features, outdoor kitchens, and full system automation from your mobile phone.
- Proudly manufacturing in-house here in the UAE – all the bespoke elements, from structural to technical mechanisms, are built regionally and tailored for local climate and lifestyle, providing complete after-sales maintenance solutions.
Put simply: if you’re a villa-owner, developer, architect, or designer looking to realise an ultra-luxury outdoor – XTERIOR offers the full service under one roof, and they already know how to deliver for the UAE’s most prestigious addresses.
The Visionary Behind the Brand: Bart Lauwers
At the heart of the company’s creativity and innovation is the visionary founder, Bart Lauwers. With over three decades in the pool and landscape industry and European heritage now firmly rooted in the Gulf, Bart established XTERIOR to anticipate the outdoor-living demands of the UAE – even before they were obvious.
From underwater windows and wave pools (once futuristic ideas) to ultra-low-chlorine drinking-water-grade pools and AI-driven water-treatment systems, Belgium-born Bart’s leadership has helped transform what luxury outdoor means in the region. As he says:
“I set out to design solutions that this market didn’t yet know it needed — and today you’ll find them everywhere. It’s about anticipation, innovation and delivering excellence, every time.”
His mindset – “vision ahead, quality always” – has become the DNA of XTERIOR. And it’s how the firm earned its place among the world’s elite custom pool-builders (including membership in the invite-only Master Pools Guild).
Invitation to Visit – For Clients, Architects & Developers
Step into the world of XTERIOR and experience the results of decades of innovation. Visit his own show villa on Al Jubail Island in Abu Dhabi – see first-hand exterior spaces, pool technology and craftmanship. Whether you are a villa-owner seeking extraordinary, an architect or developer planning a new project, or a designer looking to partner at the highest level, you are welcome as his guest.
Contact Bart Lauwers directly today to schedule a private visit to the show-villa on Al Jubail Island.
Make your next outdoor-living project not just a vision — but an iconic reality.